How I Work

How I work

I agree the outcome and cadence first, then build the editorial plan around the team’s priorities. Work moves through research, drafting, editing, approval and delivery in visible cycles.

For retained freelance work, scope and capacity are agreed before onboarding. For employed roles, I adapt the same planning and quality controls to the organisation’s existing systems.

A dependable delivery cycle

Agree the audience, outcome, format, evidence and deadline.
Build a clear brief and source set before production begins.
Draft, edit and review through visible stages.
Complete factual, structural and presentation checks before delivery.

Demonstrated output

800+ published articles

Across current and archived public bylines in B2B journalism, analysis, SEO and commercial content.

Six stories in three hours

A current daily publishing window for Global Gaming Insider, covering results, regulation, leadership and industry developments.

964,703 impressions

Generated over 12 months through executive LinkedIn ghostwriting, reaching 95,025 members.

635 to 6,308 followers

Audience growth for a chief executive account between March 2024 and December 2025.

Weekly Output Capacity▼

Content type	Typical weekly output
News articles	25 (5/day)
Company/service/affiliate reviews & profiles	10
Podcast scripts	3
LinkedIn posts	10
Long-form articles / guides	3
Newsletter + end-of-month review	1 (plus monthly wrap when needed)
Other formats (as needed)	brochures, copy, press releases, landing pages, blogs

What this translates to monthly:
Roughly 100+ news pieces, 40+ reviews/profiles, 40+ LinkedIn posts, 12+ long-form articles, and 12+ scripts across a month. Delivered in structured weekly batches.

My Workflow▼

Scope & outcomes. Agree the platforms, formats, cadence, and success criteria.
Planning. Editorial calendar, angles, SEO targets where relevant.
Production. Writing in batches to protect consistency and speed.
Editing & QA. Tone, accuracy, structure, and formatting checks.
Publishing support. Ready-to-post formatting for site, social, or newsletter.
Iteration. Use performance feedback to refine topics and structure.

Tools & Formats I Work In▼

Formats
News and analysis
Company / service / affiliate profiles
Long-form guides and landing pages
Brochures and marketing copy
Press releases and comms
Social content (especially LinkedIn)
Newsletter editions and monthly reviews

Tools
Google Docs / Sheets
WordPress editor workflows
SEO tooling (keyword + structure planning)
ClickUp / content calendars
AI-assisted drafting + editing (used responsibly with QA)
Image + layout tooling when needed

Work with me

Contact

Pricing & Engagement

Share your niche, platforms, and weekly cadence. I’ll reply with a practical recommendation for the cleanest engagement structure.