Writing Portfolio

Selected work across journalism and content

Selected work across daily journalism, long-form analysis, commercial content and editorial systems. Each section identifies the format and publishing context.

The collection shows the range, consistency and publishing standards behind my current and archived work.


Flagship projects

These projects show sustained editorial delivery and clear creative communication across different subjects and formats.

15M: building an iGaming education platform

Role: Head of Content
Period: March 2025 to August 2026
Focus: Editorial leadership, content systems and hands-on publishing

I built the editorial side of 15M’s iGaming education platform across 2025 and 2026. The work covered daily news, company profiles, long-form guides, interviews and commercial content, supported by repeatable briefs, review standards and publishing workflows.

This project demonstrates how I combine leadership with delivery. The public News and Articles collections show the range and consistency of the work.

Browse 15M News
Browse 15M Articles

Motus Gridia: making a complex idea easy to explore

Role: Creator
Year: 2026
Focus: Writing, visual design, film and interactive experience

Motus Gridia began with a difficult communication challenge: how to explain a detailed model for communities, individual choice and shared safeguards without losing people in the complexity.

I shaped the idea into a clear public experience across long-form writing, visual design, film and an interactive website. The project demonstrates how I structure complex information, find the central message and carry it consistently across formats.

Explore Motus Gridia


Current Journalism

Current reporting appears on Global Gaming Insider, alongside archive work for Gambling Insider and Gaming America.

  • Daily news articles for Global Gaming Insider
  • Editorial reporting and analysis for Gambling Insider
  • Industry coverage and features for Gaming America

Published profiles

Gambling Insider author profile
Gambling Insider. View profile
Global Gaming Insider staff profile
Global Gaming Insider. View profile

News samples

Company, Service & Affiliate Profiles

Structured commercial content designed to inform, convert, and rank. including company profiles, service breakdowns, and affiliate program reviews.

  • iGaming company and platform profiles
  • Affiliate program reviews and comparisons
  • Service explainers and product positioning pages
  • Long-form informational guides

Writing samples

Service Profile · Company Profile · Affiliate Review · Guide · Persona

Long-form Articles & Guides

Deep-dive editorial pieces, evergreen guides, and research-driven articles designed for sustained traffic and authority building.

  • SEO-driven evergreen guides
  • Industry explainers and trend analysis
  • Editorial features and opinion pieces

Writing samples

Instagram SEO: How to Get Search Traffic from the Social Network

Mobile vs Desktop Traffic: Why Mobile is Winning

SEO Myths Debunked: What’s True and What’s Outdated

The Most Influential Casino Streamers: The Top Figures in Gambling Streaming

Top 10 AI Tools Revolutionizing SEO

Commercial & Marketing Content

Supporting content produced alongside editorial output, including brand messaging, press communications, and sales collateral.

  • Press releases and announcements
  • Website copy and landing pages
  • Brochures and branded written materials
  • Newsletter editions and monthly reviews

Performance highlights

Ahrefs showing $10k traffic value generated in a single day
$10k value generated in a single day. tracked via Ahrefs traffic value.
Top rated article ranking for SEO keyword Earn Free Bitcoin
Top rated article for SEO keyword ‘Earn Free Bitcoin’. driving consistent organic traffic.
Client feedback confirming strong reader interest and engagement
Client feedback confirming significant reader interest and engagement from published articles.

Published press releases

Brochure samples

Social & Platform-specific Writing

Written content adapted for distribution across social and professional platforms, with a focus on clarity, consistency, and cadence.

  • LinkedIn posts and content series
  • Editorial captions and summaries
  • Platform-adapted promotional copy

LinkedIn content management results

The following results were achieved through ongoing LinkedIn content management for a client account, covering strategy, writing, and publishing over a sustained period.

LinkedIn content performance showing 964,703 impressions
964,703 impressions and 95,025 members reached over 12 months.
LinkedIn follower growth to 4,889 total followers
4,889 followers gained with 187.8% year-on-year growth.
Monthly follower growth chart showing steady increase from 635 to over 6,300
Sustained monthly follower growth from 635 to over 6,300 across 21 months of content management.
Top performing LinkedIn posts with up to 25,701 impressions
Top performing posts reaching up to 25,701 impressions per post.
Clients & Publications

My work has been published by and produced for a range of media outlets, publishers, and commercial organisations, including:

Players Publishing

Global Gaming Insider

Gambling Insider

Gaming America

ClickOut Media

Already Media

Disrupt Africa

This work spans daily publishing schedules, multi-year engagements and output delivered consistently at scale.


Working together

For retained support, a defined project or Editorial on Demand, review the services page or contact me with your brief.