Consumer Journey & Brand Image in Relation to Reviews & Star Ratings

By Shaan Khan Our consumer journeys start with navigating through a network of marketing. We are directed by advertisements, sponsorships, billboards, word of mouth, etc. Each direction of communication leads us to a product or service. Before we make a purchase, we all land at one final destination––the reviews and star ratings. It's why Amazon... Continue Reading →

2022 Small Business Grant Opportunities for Minorities

By Shaan Khan More than 70% of businesses are reportedly owned by white people in the US, which makes it increasingly difficult for minorities to get a foothold in the business sector with so much established competition in the way. The history of business in America has favoured white ownership since the nation’s founding, producing a privileged... Continue Reading →

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