Consumer Journey & Brand Image in Relation to Reviews & Star Ratings

By Shaan Khan Our consumer journeys start with navigating through a network of marketing. We are directed by advertisements, sponsorships, billboards, word of mouth, etc. Each direction of communication leads us to a product or service. Before we make a purchase, we all land at one final destination––the reviews and star ratings. It's why Amazon... Continue Reading →

Xbox Cloud Gaming: Can Microsoft Get It Right?

By Shaan Khan When the gaming world was wrapping its head around the potential of Virtual Reality and Augmented Reality after experiencing the Oculus Quest or playing Pokémon Go—Google suddenly soaked up gamer’s attentions by bringing Cloud Gaming technology into the spotlight of the masses with Google Stadia. Today, many tech reviews brand Google Stadia... Continue Reading →

Plant-based Skincare: African Businesswomen Creating Beauty Products Global Consumers Need

By Shaan Khan Image by silviarita from Pixabay Browsing the aisles of health & beauty in your local supermarket will quickly reveal the state of modern beauty products. Fragmented into sections; the shelves are dominated by the power players of the market who each want a slice of the cake with their real estate on the aisle. It’s... Continue Reading →

African Women in The Gaming Industry

By Shaan Khan (22/02/21) Photo 210571437 © Evgeniy Parilov | In a world of information technology, industries are becoming increasingly globalised. Over are the days of international stars being made in Hollywood or K-pop being purely for South Koreans. It’s no longer ‘The American Dream’, but rather, ‘The Digital Dream’. Let’s consider the Gaming industry. To play or create... Continue Reading →

4 Ways Companies Can Benefit By Using Social Media

Written by Shaan Khan Companies within the commercial space need to acquire social awareness and cultural relevancy to draw in consumers and loyal members to their products, services and brand. Social media isn’t only a virtual world and a global hub of mass communication; it’s also one big popularity contest. There are many features available... Continue Reading →

7 Ways Technology Will Help Humans to Interact and Communicate More in The Future

Written by Shaan Khan Technology has already left an astounding mark on modern-day communication. The concoction of the smartphone, internet and social media has led to this hyper information age where there is a newfound habit to upload all that we see and think passively. Billions of people from a range of different backgrounds have... Continue Reading →

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