Apple Reveals New Pro Model Lineup for iPhone 12

News Story by Shaan Khan (30/10/20)

2020; a year of a pandemic and top-of-the-line smartphones reaching the cost threshold of $1000.

Photo by Martin Sanchez on

Apple has arrived just in time with the latest line-up of its two most premium phones in the iPhone 12 series—the iPhone 12 Pro, priced at a starting point of $999, with a 6.1-inch display—releasing October 23rd.

Then the iPhone 12 Pro Max, costing a minimum of $1099, with a 6.7-inch display—arriving on November 6th.

Both models support 5G with access to next-gen internet speeds and the broadest coverage worldwide, with the US models supporting millimetre wave; the highest frequency of 5G.

The all-new A14 Bionic chip is claimed to be 50% faster than any competitor chips. It allows for console-grade gaming and improved computational photography; powering a new feature called ProRAW; giving users full control over image editing.

Photography is at the heart of these pro-centric models; Apple has implemented a LiDAR scanner that makes AR more realistic and improves the autofocus by 6x in low-light scenes—allowing for Night mode portraits, reduced capture time and improved image accuracy.

Apple boasts its HDR OLED screens have industry-standard colour-accuracy; an upgrade well appreciated by professionals in media production.

The Super-Retina XDR, edge-to-edge display with 3.5 million pixels allow images to look sharp and realistic, and the three camera lenses have been bumped up in performance to capture wider shots and clearer zooms.

Apart from its camera quality and video playback that appeases professionals, the screen is protected with a ceramic shield, and the unibody takes inspiration from the iPhone 4 with its flat-edge design and stainless-steel band.

The models now work with MagSafe, where you can attach a wireless charging pad to the back of the phone that stays on with magnets; allowing you to move and charge without a traditional cable.

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